One of the biggest industries that looks to keep growing is the fast-food industry. Today, it is worth many billions of dollars, which does not seem to diminish, even when a pandemic is on the loose. However, how did the fast-food industry become the giant it is now?
Many people take it for granted, but it certainly has quite a long development curve since it can be traced back to the mid-20th century. This article aims to provide a brief timeline of the development of the fast-food industry of today. Without further ado, let us get right into it.
The birth of the fast-food industry comes in the mid-20th century, as popular franchises such as White Castle, KFC, McDonalds, and Burger King started popping up in the USA. Starting off as restaurants, these brands attempted to revolutionise the food industry by making it cheaper and accessible to the many, while also making sure that they have the ability to make food fast.
The reason for this is due to the fact that people were getting frustrated due to the slow processing time of restaurants in bringing out food for them. Due to the quality of their food and fast service, they were naturally popular among the American masses.
This era was when the fast-food industry really took a global leap, as many known franchises like the ones mentioned before opened up outlets in different countries. These countries were not only in Europe, but also in Asia, South American, and even Africa, making them a truly global brand. The global outreach constantly made them to improve their services for their customers by finding ways to make sure that the food comes out faster without diminishing the quality of the food served.
The early 2000s saw the introduction of technology to these fast-food chains to make sure that the service was faster. One of the biggest technological developments was the unique point-of-sale (POS) system adopted by the brands. This made them cook food faster.
The reason for this is due to fact that these POS systems allowed them to convey the order of the customer to the kitchen without making the cashier even step foot in the kitchen. This saved the time of preparation of the food by many minutes, making the customer receive food faster.
Now that technology is a mainstay in the fast-food/restaurant industry, many other developments have come about. One of the more prominent ones is the online ordering apps, which enable people to order online and get their favourite food delivered right to their doorstep. Another major breakthrough is the table order app for restaurants. It allows patrons to order their food through their phone when they find their table. This way it makes it possible to receive the food faster, as it avoids the need to go to the cashier.
In conclusion, the fast-food industry is an industry that does not look to slow down in their growth, especially with the technology implemented.